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Wedding Dresses 2027 — the new Demetrios collection
The Demetrios 2027 collection arrives at Areti in late September 2026. The first styles of the new season can be tried on in our Lozenets salon before they appear anywhere else in Bulgaria. Every gown is added to this page the day it reaches the salon.
The first 2027 gowns arrive by the end of September. Book a first-look fitting — we will show you the new styles the week they arrive. Book a fitting →
While they arrive — the newest styles in the salon
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What the new season brings
Demetrios presents a new collection every autumn, and Areti — the official representative for Bulgaria since 1992 — selects the styles that come to the Sofia salon. Which gowns arrive is decided when we see the collection in person, so this page is updated with each delivery rather than promising in advance. What stays constant: the three silhouettes we work with — A-line, mermaid and ball gown — original Demetrios fabrics, and alterations in our own atelier.
When to choose a dress for a 2027 wedding
The ideal start is 6 to 9 months before the wedding. If the style you choose is in stock, you take it after alterations — 1–2 weeks. If it is ordered from Demetrios, delivery takes 3–4 months, followed by fitting sessions for alterations. For a summer 2027 wedding that means choosing by January–February; for an autumn wedding, by April. Prices stay by collection: from €1,000 for Cosmobella to €4,000 for Platinum.
Arriving by end of SeptemberPrices from €1,000Original Demetrios
Frequently asked questions
When does the 2027 collection arrive at Areti?
The first styles reach the salon by the end of September 2026. Each gown is added to this page the day it arrives — the list here is the current one.
Can I try the new styles before anyone else?
Yes. Book a fitting and mention you want to see the 2027 collection — we will show you the new gowns in the first week after they arrive.
How much do the 2027 wedding dresses cost?
Prices follow the Demetrios collections: Cosmobella from €1,000, Demetrios from €1,500, Platinum from €2,500. You will get the exact price of each style at your fitting.
My wedding is in summer 2027 — when should I order?
If the gown is not in stock, a Demetrios order takes 3–4 months, plus 1–2 months for alterations. For a May–September 2027 wedding, choosing by January–February is the comfortable timeline.